About Us

Parking Shop Direct is a subsidiary of Modal Innovation Limited and is based in Northamptonshire, UK.

It was set up due to positive feedback and demand of our customers who wanted a one-stop-shop of our standard products which they could access 24/7 365 days of the year. 

Our off-the-shelf standard products not only cover the usual items a parking operator would need, but we  offer the other essentials in a car park too, such as latex gloves for cleaning to wall mounted bins.  We've always said to our customers and we maintain the same philosophy at Parking Shop Direct, we offer quality products at a competitive price, and if you are unable to find what you are looking for, then give our customer service team a call on 01604 438188 and they will assist.

David Peach - Managing Director

Email: David Peach

David started his career with retailer Holland and Barrett before moving in to the printing industry. It was from here in 1993 that he started the business at the time that on street parking enforcement was picking up pace in London. Since then the business has diversified in a number of ways but David claims to still have some printer’s ink running through his veins!



David has served two terms on BPA Council and has worked with the advisory board of the Safer Parking Scheme. In 2003 he won the Ernest Davies award for his article on parking permit security.



David loves nothing more than getting his walking boots on and heading for the hills. But he can also be found sat at the piano on occasion and enjoys a good book or two!



Rachael Sturman - Customer Support Manager

Email: Rachael Sturman

Rachael has worked for The Parking Shop for 11 years in varying roles.  She is now responsible for overseeing project implementations and the Customer Team.  She has three children which keeps her extremely busy outside of work and enjoys attending the school concerts that her youngest child is involved in. In her spare time she enjoys walking and reading. 



Kristina Karaolis - Account Executive

Email: Kristina Karaolis

Kristina has worked for The Parking Shop for two years now and has gained a great deal of skills and experience in this time, these being meeting targets, project work, account management and other sales and customer service duties. Kristina’s working career started while she was at school with a part time job as a waitress for 5 years, so she knows how to communicate with customers face to face as well as over the phone. She has a big passion for the travel and tourism industry, she has graduated with a 2:1 in BA Travel and Tourism Management. She would love to travel the world and experience other countries cultures.



Helen Inchbald - Account Executive

Email: Helen Inchbald

Helen is our accounts professional, she has worked for The Parking Shop Limited for 15 years.  She is a part qualified accountant having completed parts 1 and 2 of ACCA and is a Fellow member of the Association of Accounting Technicians.  Helen is responsible for managing our accounts department and thoroughly enjoys working with The Parking Shop Limited.  In her spare time she enjoys practicing yoga and walking her dog. 



Kelly - Sales Executive

Email: Kelly

Kelly is an experienced sales professional who builds and maintains strong business relationships.  She has a diverse sales background spanning 20 years with a career of senior level conceptual sales roles in a variety of industries.  Having spent 3 years working in the parking industry, she thinks it is her most favourite to date!  Kelly lives in Milton Keynes with her husband, three children and dog Stanley.  In her spare time she enjoys playing netball for a local team, watching her boys play football, daughter play netball and to relax loves nothing more than reading a good book!