Speeding is a major cause of fatalities in road traffic accidents. Getting drivers to remain within permitted speed limits is not an easy task, but it is a necessary one, and can help to prevent unnecessary deaths and injuries.

The Statistics

According to the World Health Organisation:

  • Road traffic injuries are the leading cause of death for children and young adults aged 5-29 years.

  • Approximately 1.3 million people die each year as a result of road traffic crashes.

  • More than half of all road traffic deaths are among vulnerable road users: pedestrians, cyclists and motorcyclists.

The Risks of Speeding

Many of us have heard the term “speed kills” but have we really considered why this is true? It is a simple fact that the faster you go the higher the risk and severity of traffic collisions, and their related injuries become. This is due to many factors including the following:

  • Speed increases the distance needed to stop the vehicle.

  • Speed increases the likelihood of losing control of the car.

  • Speed increases the crash energy exponentially.

Consider the Consequences

The latest THINK! campaign (March 2023), specifically targets younger male drivers as this demographic is “over represented in speed-related deaths and injuries.” The campaign asks these drivers if “pushing it [is] worth it,” getting them to reflect on their driving and consider the consequences of speed. This is a lesson that we should all consider. Is it worth a possibly fatal or life changing collision just to arrive a few minutes earlier? Can we change our habits and mentality to help ensure less accidents happen? Can we adjust our speed to ensure we all remain safe in worse weather or difficult road conditions?

Speed Limit Signs

Effective signage can also help to raise speed awareness and allows road users to easily see the maximum speed limited in a related area. This signage must be clear, well placed and not ambiguous, in order to avoid any confusion.

Class 1 reflective signs are the best to use in these situations, as they are designed to reflect light from wide angles, giving a higher grade of reflectivity. Take a look at our full range of Class 1 ReflectiveSigns, including speed limit signs, warning signs and stops signs. They are all vital to help the road network function, allowing road users to consider their speed, minimise risks and travel more safely.